“I am Mercedes". The new women's fragrance from Mercedes-Benz celebrates strong women

• "I am Mercedes" embodies the spirit of self-assured, strong women who boldly forge their own path 
• The fragrance is multi-faceted – with notes of orange blossom, bergamot and jasmine, as well as woody and musky notes
• Crafted like a diamond, the flacon reinterprets the Mercedes-Benz star in a subtle new way. The neck of the flacon is adorned with the handwritten inscription "I am Mercedes"

The history of mobility is also the story of remarkable women whose courage and determination have had a lasting impact on the legacy of the Mercedes-Benz brand. Mercedes Jellinek gave the brand its name. Bertha Benz undertook the first successful long-distance journey by motor car in August 1888, travelling from Mannheim to Pforzheim. The new fragrance, "I am Mercedes", celebrates these bold, strong female pioneers who confidently and courageously forge their own path. 

A fragrance for radiant femininity

The "I am Mercedes" perfume, a multi-faceted fragrance with notes of orange blossom, was created by master perfumer Sophie Labbé. The fragrance opens with fresh notes of neroli, enhanced by a hint of bergamot and pink pepper. The floral heart of the fragrance is centred around radiant white flowers: sun-kissed orange blossom is beautifully blended with jasmine and ylang-ylang to create a contemporary floral bouquet that embodies luminous femininity. The base unfolds with rich vanilla, enveloped in warm woody notes and soft musk, revealing its luxurious amber facets.  

A gem with many facets

With its elegantly designed centrepiece, the diamond-cut glass flacon presents a subtle reinterpretation of the three-pointed Mercedes star. The salmon-pink hue of the juice lends the flacon a sense of sensuality and delicacy. The metallic pink cap, adorned with the iconic star, features the handwritten lettering "I am Mercedes" on the neck of the flacon. 

The campaign: The fragrance as a co-pilot

The market launch will be accompanied by a campaign that highlights the various facets of "I am Mercedes". With self-assurance, the protagonist forges her own path at the wheel of a 1968 Mercedes-Benz 280 SL Pagoda Cabriolet – the very epitome of freedom, style and elegance. Her fragrance becomes her co-pilot. The campaign presents the flacon as a deliberately chosen companion and an expression of personal style. 

The new fragrance is available in three Eau de Parfum sizes:

I AM MERCEDES Eau de Parfum 100 ml 
I AM MERCEDES Eau de Parfum 50 ml
I AM MERCEDES Eau de Parfum 30 ml  

About Give Back Beauty (GBB)

With the new fragrance "I am Mercedes", Mercedes-Benz and GBB are continuing their successful licensing partnership. Since its launch in 2011, numerous Mercedes-Benz fragrance ranges have been released, including a Mercedes-AMG fragrance trilogy in 2023 and the Maybach collection featuring six fragrances in 2024. The fragrances are created by master perfumers, taking into account the values and DNA of each brand. To create something extraordinary, the ingredients are selected with the utmost care. Furthermore, great importance is attached to ethical and environmental responsibility.

Mercedes-Benz anniversary year “140 Years of Innovation”

Since Carl Benz filed the patent for the first automobile 140 years ago and Gottlieb Daimler built his motorised carriage shortly afterwards, Mercedes‑Benz has dedicated itself to constant innovation and to creating the world’s most desirable cars for customers. This ambition has driven every innovation – from the world’s first automobile in 1886 to the biggest product launch programme in the company’s history that is currently underway. With its passion for performance and pioneering power, excellence and an unwavering commitment to customer service, the brand has consistently shaped the future of mobility. The result goes well beyond engineering achievement – it creates the unmistakable feeling that runs through everything Mercedes‑Benz does: Welcome home. 

Mercedes‑Benz is celebrating 140 years of innovation by driving three new S‑Class saloons on a trans-continental journey to 140 locations worldwide. Each place highlights the brand’s technology, heritage, pioneering spirit and worldwide presence. Along the way, customers, fans and colleagues will get to join in the celebrations - on an epic adventure that will run until October. Follow the “140 Years. 140 Places” drive across six continents on our “140 Years of Innovation | Mercedes‑Benz Media” special and via the Mercedes‑Benz Community.