International Museum Day on 17 May 2026: Free admission to the Mercedes-Benz Museum

• Free access to the permanent exhibition: Discover 140 years of innovation
• Complimentary use of the Roarington driving simulators with iconic motorsport vehicles
• Classics & Coffee as a G-Class Special with an extensive programme

Come by, marvel and enjoy: on Sunday, 17 May 2026, the Mercedes-Benz Museum is offering free admission to its permanent exhibition on the occasion of International Museum Day. Visitors will also have the opportunity to use the Roarington simulators on Level 0 free of charge. This way they can combine a visit to the exhibition with an additional offering for automobile enthusiasts.

Important notice: Due to the Stuttgart Run, the Museum and Classics & Coffee will only be accessible by car from 10 a.m. on 17 May 2026. Access is via Martin-Schrenk-Weg. The museum opens as usual at 9 a.m.

The high-end driving simulators from cooperation partner Roarington approximate real-life drives on legendary racing circuits in famous Mercedes-Benz motorsport cars, e.g. with digital twins of the 300 SLR “722” at Monza, the Mercedes-Benz 300 SL “Gullwing” in Monaco and the AMG-Mercedes 190 E 2.5-16 Evolution II DTM at the Norisring. Racing drivers Bernd Mayländer, Bernd Schneider and Karl Wendlinger currently hold simulator lap records – and now anyone can compete against them.

Classics & Coffee with G-Class Special

Classics & Coffee will also take place on 17 May 2026 as a G-Class Special. Since 1979, the Mercedes-Benz G-Class has been fascinating enthusiasts with its extreme off-road capability and impressive performance. The popular brand-independent Sunday event places this icon of automotive history centre stage.

This year, the G-Class themed special begins the day before, on Saturday, 16 May 2026, with an exclusive pre-event. The programme includes expert talks, an immersive VR experience, DJ music and a select offering of food and beverages. More information about the programme: www.mercedes-benz.com/classics-coffee.

The Classics & Coffee Members programme makes regular visits to Classics & Coffee even more attractive with new loyalty rewards: those who participate collect digital loyalty points and can look forward to special rewards.

International Museum Day

International Museum Day underscores the importance of museums as places of education, interaction and cultural participation. It draws attention to their role in preserving history, making knowledge accessible and understanding the context of social developments. For the Mercedes-Benz Museum, which opened 20 years ago in May 2006, the day is an opportunity to emphasise the special role of the Museum as a vibrant cultural centre of automotive and contemporary history. By offering free admission on International Museum Day, the Museum opens up its permanent exhibition and additional activities to a wider audience.

The Mercedes-Benz Museum is open daily from Tuesday to Sunday, 9 a.m. to 6 p.m.
The ticket desk always closes at 5 p.m.

Registrations, reservations and the latest information:
Monday to Saturday from 9 a.m. to 6 p.m. by calling +49 711 17 30000, by email to classic@mercedes-benz.com or online at www.mercedes-benz.com/museum

Mercedes-Benz anniversary year “140 Years of Innovation”

Ever since Carl Benz filed the patent for the first automobile 140 years ago and Gottlieb Daimler built the motorised carriage shortly afterwards, Mercedes-Benz has remained committed to continuous innovation in order to build the world’s most sought-after cars for its customers. This aspiration has driven every innovation – from the world’s first automobile in 1886 to today’s intelligent and safe electric vehicles, such as the new GLC and the award-winning new CLA. With the new S-Class, the company continues the largest model offensive in its history. With a passion for performance coupled with a pioneering spirit, excellence and unwavering customer focus, the brand with the star has consistently shaped the future of mobility. The result goes far beyond technical achievements – it creates that unmistakable feeling which defines Mercedes-Benz in all it does: “Welcome home.”

Mercedes-Benz is celebrating 140 years of innovation by sending three new S-Class saloons on a transcontinental journey to 140 destinations around the world. Each place highlights the brand’s technology, heritage, pioneering spirit and global presence. Along the way, customers, fans and colleagues can all take part in the festivities – on an epic journey which will continue until October. Follow the “140 Years. 140 Places” tour across six continents in our “140 Years of Innovation | Mercedes-Benz Media” special as well as within the Mercedes-Benz Community.