Mercedes-Benz digitalises global product development with PLM.AI and accelerates processes by up to 30%

• The new Product Lifecycle Management (PLM) system connects development, production, procurement, sales and after-sales across the entire product lifecycle using artificial intelligence, enabling innovations to reach series maturity faster
• Mercedes‑Benz is reducing the development time for new vehicles by around 17 months; efficiency gains of up to 50 percent are expected in individual engineering processes 
• For the transformation programme, Mercedes‑Benz is collaborating with two strong technology partners: CONTACT Software provides the platform’s open core system; Siemens expands its long-standing partnership with Mercedes-Benz in physical design and digital validation

Paradigm shift in product development: With PLM.AI (Product Lifecycle Management), Mercedes‑Benz is creating an AI-native digital backbone. It establishes an end-to-end, intelligent knowledge base that connects development, procurement, production, sales and after-sales. As a result, new products and technologies can be brought to series maturity faster, more efficiently and more sustainably in the future. This can reduce development time by up to 30 percent, with efficiency gains of up to 50 percent expected in individual engineering processes.

Reduced development time does not come from making compromises. It comes from helping teams make better decisions earlier by connecting the right people with the right information at the right time. This reduces complexity, accelerates innovation and enables new technologies to reach customers sooner. At the same time, the standards that define every Mercedes‑Benz remain unchanged. The commitment to quality and safety is as high as ever. A Mercedes‑Benz developed with PLM.AI will still be unmistakably a Mercedes‑Benz – defined by the same craftsmanship, engineering excellence and desirability, simply brought to customers faster.

“With PLM.AI, we are creating the digital backbone for the future of product development at Mercedes-Benz and bringing new technologies to series maturity up to 30 percent faster. This will make us faster, more connected and more capable of learning. At the same time, we are creating a foundation that connects vehicle development, production and customer experience in a new dimension. Our high standards for quality and safety remain unchanged.”
Jörg Burzer, Member of the Board of Management of Mercedes-Benz Group AG. 
Chief Technology Officer, Development & Procurement

100-percent AI-ready: PLM data is made usable for AI applications

Artificial intelligence is already firmly embedded in product development at Mercedes‑Benz. AI agents support a wide range of tasks, from optimising material costs or certification and homologation processes to detecting and resolving faults or supporting software development. While these AI agents are currently used primarily within individual process steps, PLM.AI takes AI to the next level: Mercedes‑Benz is connecting different applications across development processes, enabled by standardised data models and the end-to-end integration of development data. This creates a seamless digital thread built on consistent data and clear standards. Information becomes available in real time, coordination is simplified and innovations can be implemented faster. With an investment of around half a billion euros, Mercedes‑Benz is paving the way for a new generation of product development that is more connected, data-driven and intelligent than ever before. This allows a more holistic assessment of complex interdependencies and faster translation of new technologies into customer benefits.

PLM.AI helps employees analyse complex relationships across functions, intelligently connect relevant information and identify trade-offs at an early stage. AI-powered simulations and development processes enable more targeted use of physical testing, which could be reduced by half over time. This allows more efficient use of resources and earlier validation of development decisions. Meanwhile, the focus remains on people, and the responsibility for product decisions remains with the teams. 

One example is weight optimisation. Changes to individual components affect aspects such as costs, crash behaviour, hardware and software functions as well as production processes. Specialised AI agents will be able to analyse these interdependencies simultaneously. Development teams thus receive an overall picture faster, enabling them to evaluate solutions that account for safety, quality and commercial considerations. New potential is also emerging in after-sales through the linking of product, service and operating data.

Two strong technology partners for PLM.AI

Mercedes‑Benz is collaborating with two strategic technology partners for PLM.AI, namely CONTACT Software and Siemens. Together, they are contributing significantly to modernising product development and implementing the PLM.AI architecture.

CONTACT Software provides the open PLM core layer with CONTACT Elements. This gives Mercedes‑Benz the modular and scalable foundation needed to integrate product data, processes and applications along the product development process and to flexibly incorporate future AI technologies.

Siemens supports Mercedes-Benz with comprehensive solutions and know-how in the areas of AI-enabled automotive design, simulation and digital validation for the digital twin. This enables key engineering domains to be interconnected and accelerated through the shared data and process foundation of PLM.AI.

Mercedes‑Benz leads the end-to-end transformation and defines the target vision, target architecture, data models and governance of PLM.AI. The company also manages global implementation within an agile transformation programme and continuously develops the new digital backbone. PLM.AI will form the cornerstone of Mercedes‑Benz’s engineering ecosystem – as the basis for fully integrated, data-driven and AI-supported development across all vehicle programmes. At the same time, Mercedes‑Benz retains full ownership and control of its data as well as the AI models developed and used on its basis.

Mercedes‑Benz anniversary year “140 Years of Innovation”

Since Carl Benz filed the patent for the first automobile 140 years ago and Gottlieb Daimler built his motorised carriage shortly afterwards, Mercedes‑Benz has dedicated itself to constant innovation and to creating the world’s most desirable cars for customers. This ambition has driven every innovation – from the world’s first automobile in 1886 to the biggest product launch programme in the company’s history that is currently underway. With its passion for performance and pioneering power, excellence and an unwavering commitment to customer service, the brand has consistently shaped the future of mobility. The result goes well beyond engineering achievement – it creates the unmistakable feeling that runs through everything Mercedes‑Benz does: Welcome home.

Mercedes‑Benz is celebrating 140 years of innovation by driving three new S‑Class saloons on a trans-continental journey to 140 locations worldwide. Each place highlights the brand’s technology, heritage, pioneering spirit and worldwide presence. Along the way, customers, fans and colleagues will get to join in the celebrations – on an epic adventure that will run until October. Follow the “140 Years. 140 Places” drive across six continents on our “140 Years of Innovation | Mercedes‑Benz Media” special and via the Mercedes‑Benz Community.