“Welcome home.”: Mercedes-Benz celebrates two-time Masters champion Bernhard Langer with a bespoke MANUFAKTUR Made to Measure creation

• Two-time Masters champion Bernhard Langer returns to the Masters as a non-competing past champion
• Mercedes-Benz honours Bernhard Langer with a unique patron chair matching his MANUFAKTUR Made to Measure S-Class
• “140 Years. 140 Places”: New S-Class stops in Augusta on its world tour

Golf icon and Mercedes‑Benz brand ambassador Bernhard Langer has been shaping the global golf scene for over four decades. Even after his final Masters in 2025, he will remain connected to the Tournament. This year, the two-time Masters champion returns as a non-competing past champion to Augusta National Golf Club and will attend the Masters Club Dinner with other Masters champions.

Last year, in honour of his 41^st and final Masters participation, Mercedes‑Benz presented Bernhard Langer with a special gift: a MANUFAKTUR Made to Measure S-Class. The 1-of-1 vehicle featuring various Masters details was handcrafted in the in-house MANUFAKTUR workshop in Sindelfingen, Germany. In 2026, Bernhard Langer returned to Augusta in this very Masters S‑Class. To celebrate his return to the Masters, Mercedes‑Benz has created a special ‘MANUFAKTUR Made to Measure’ patron chair for Bernhard Langer. Bernhard Langer’s unique chair was carefully handcrafted and refined in the spirit of his one-off MANUFAKTUR Made to Measure S‑Class. Made from high-quality leather, this unique piece bears Bernhard Langer’s nickname, ‘Mr. Consistency’.

“The Masters has been an integral part and shaped my career for so many years – Augusta National is a very special place for me. Continuing to be part of this unique Tournament means a lot to me. The Masters, the drive to Augusta in my special S‑Class and the dedicated chair from Mercedes‑Benz makes it even more feel like a second home to me.”
Bernhard Langer, two-time Masters champion

“Bernhard Langer has shaped the sport of golf like few others. As the only German Masters champion to date, he has been closely connected to the Tournament for decades. For us, he is far more than an outstanding brand ambassador. Our close partnership has written its own story over many years, and our shared journey continues. Bernhard will be heading to the Masters in Augusta in his personalized MANUFAKTUR S‑Class – and we look forward to seeing him there.”
Christina Schenck, Vice President Digital & Communications and Investor Relations, Mercedes‑Benz AG

MANUFAKTUR is the cross-brand individualisation programme for top end vehicles with the star and offers exclusive paint finishes, special interieur parts and unique personalisation options for customers. With the newly introduced „Made to Measure” extension, MANUFAKTUR now offers an even broader palette of exterior paints and interior colours. This opens the possibility to create a truly unique vehicle, crafted entirely around the customer’s personal vision. On site, a new S‑Class features the new MANUFAKTUR black sparkling paint – a finish enriched with genuine glass flakes for a striking shimmer. Through the MANUFAKTUR Made to Measure programme, the vehicle was further individualised with bespoke azalea‑inspired stitching, personalised door sills and additional crafted details. Inside, lake green leather creates a refined tribute to golf’s most iconic event.

Throughout 2026, Mercedes-Benz is celebrating ‘140 years of innovation’, marking the first journey of an automobile in 1886. On this occasion, three new S‑Classes are currently on a world tour, visiting 140 special places on six continents. In honour of the 90^th Masters Tournament and Mercedes‑Benz Champion Partnership of the Masters, one of the S‑Classes made a stop in Augusta.

From a sports perspective, Mercedes‑Benz brand ambassador Ludvig Åberg will compete in the 2026 Masters. After two top 10 finishes in 2024 and 2025, the 26-year-old Swede is once again among the favourites in his third Masters appearance.

Mercedes-Benz Anniversary Year “140 Years of Innovation”

Since Carl Benz filed the patent for the first automobile 140 years ago and Gottlieb Daimler built his motorised carriage shortly afterwards, Mercedes‑Benz has dedicated itself to constantly innovate and to create the world’s most desirable cars for customers. This ambition has driven every innovation – from the world's first automobile in 1886 to today's intelligent and safe electric vehicles, like the all-new GLC and the award-winning all-new CLA. With the new S-Class, the company continues the biggest product launch programme in its history. With its passion for performance and pioneering power, excellence and an unwavering commitment to customer service, the brand has consistently shaped the future of mobility. The result goes well beyond engineering achievement – it creates the unmistakable feeling that leads through everything Mercedes‑Benz does: Welcome home.

Mercedes-Benz is celebrating 140 years of innovation by driving three new S-Class saloons on a trans-continental journey to 140 locations worldwide. Each place highlights the brand’s technology, heritage, pioneering spirit and worldwide presence. Along the way customers, fans and colleagues will get to join in the celebrations - on an epic adventure that will run until October. Follow the “140 Years. 140 Places” drive across six continents on our “140 years of innovation | Mercedes-Benz Media” special and via the Mercedes-Benz Community.