AI at every digital workplace: Mercedes-Benz rolls out Microsoft 365 Copilot globally

• Company‑wide deployment as a workplace application enables easy access to AI in daily work
• Scaled use increases productivity, efficiency and decision-making quality
• Rollout is part of the long-term digital and AI strategy

Mercedes Benz is making artificial intelligence the standard of the digital workplace – worldwide, all employees in administrative and production related areas will gain access to Microsoft 365 Copilot. With this company-wide rollout, the initiative ranks among the largest, most comprehensive AI deployments in European industry.

The introduction is part of the strategic partnership with Microsoft and marks another milestone in the company’s long‑term digital and AI strategy. The goal is not to use AI selectively, but to integrate it systematically into day‑to‑day work – supporting knowledge work, decision‑making and operational processes. Standardising on a unified system across the Group reduces complexity and operating costs while creating a shared learning and development platform for all employees. New applications can be tested and scaled globally at a faster pace. At the same time, a central platform emerges on which custom-built AI agents can be deployed company‑wide – for example, to automate administrative or specialist processes.

“For us, the global rollout of Microsoft 365 Copilot is far more than a technology update. We’re democratising AI across the entire Group. Together with Microsoft, we’re bringing powerful and secure AI directly into the hands of our teams. This gives us greater speed, efficiency and freedom to innovate.” 
Katrin Lehmann, Chief Information Officer, Mercedes-Benz Group AG

“Rolling out Microsoft 365 Copilot across the Group to this extent demonstrates how artificial intelligence can be successfully integrated into industrial work environments. Mercedes Benz is taking a pioneering role in scaling AI within a global industrial company.” 
Agnes Heftberger, Corporate Vice President & CEO, Microsoft Germany & Austria

Since 2024, Microsoft 365 Copilot has already been successfully used in selected areas of the company. Integrated directly into the Office work environment, Microsoft 365 Copilot accesses corporate information, supports routine tasks, creates reports, summarises information and prepares decision‑making documents – always within clearly defined security and governance standards. This allows employees to spend more time on analytical, creative and strategic tasks. With the global rollout, Mercedes‑Benz is also reinforcing the vision of the “Winning Attitude” corporate initiative. Copilot becomes a tool that makes this success‑driven mindset tangible for employees, accelerates innovation and simplifies collaboration.

AI enablement for everyone across the Group

The widespread use of AI is supported by 360‑degree learning programs, qualification initiatives and an active AI community. The aim is to systematically build AI skills across all hierarchical levels. Tailored training for production teams and administrative staff ensures broad acceptance of AI solutions. 
Currently, the weekly AI usage rate among employees is around 50 percent. Usage has more than doubled over the past year.

Governance as the foundation for responsible AI use

Mercedes‑Benz relies on a mandatory, risk‑based governance framework and clearly defined AI principles. AI is used within a controlled environment that ensures data security, compliance and responsible application. This allows Mercedes‑Benz to combine innovation speed with responsible technology use – an essential success factor for AI in industrial settings.

AI along the entire value chain

Mercedes‑Benz is using artificial intelligence systematically along the entire value chain. Today, AI‑based copilots support processes in, for example, procurement, development, workshops and the production network. In the coming years, the use of AI agents and intelligent assistance systems will continue to expand and become even more deeply integrated into core business processes. The current rollout marks another step toward an organisation in which AI support becomes an integral part of everyday work.

Mercedes-Benz Anniversary Year “140 Years of Innovation”

Since Carl Benz filed the patent for the first automobile 140 years ago and Gottlieb Daimler built his motorised carriage shortly afterwards, Mercedes‑Benz has dedicated itself to constantly innovate and to create the world’s most desirable cars for customers. This ambition has driven every innovation – from the world's first automobile in 1886 to today's intelligent and safe electric vehicles, like the all-new GLC and the award-winning all-new CLA. With the new S-Class, the company continues the biggest product launch programme in its history. With its passion for performance and pioneering power, excellence and an unwavering commitment to customer service, the brand has consistently shaped the future of mobility. The result goes well beyond engineering achievement – it creates the unmistakable feeling that leads through everything Mercedes‑Benz does: Welcome home.

Mercedes-Benz is celebrating 140 years of innovation by driving three new S-Class saloons on a trans-continental journey to 140 locations worldwide. Each place highlights the brand’s technology, heritage, pioneering spirit and worldwide presence. Along the way customers, fans and colleagues will get to join in the celebrations - on an epic adventure that will run until October. Follow the “140 Years. 140 Places” drive across six continents on our “140 years of innovation | Mercedes-Benz Media” special and via the Mercedes-Benz Community.