EQ Session II: EQ world: Services and experiences

EQ brand

• Under the umbrella of Mercedes-Benz, there are several sub-brands to serve customers’ needs in the best way possible. Mercedes-Benz stands for modern luxury, a combination of timeless beauty and trailblazing technology. Mercedes-AMG puts a clear focus on performance luxury. With Maybach, customers experience ultimate luxury.
• EQ represents Mercedes-Benz in its most advanced form, and it is pointing the way to the future with progressive luxury. The EQ name stands for “electric intelligence” and is derived from the Mercedes-Benz brand values of emotion and intelligence, which have captured customers’ hearts and minds.
• The goal is to make EQ the coolest and most desirable tech and electric brand in the industry. To achieve this, the EQC*  (combined power consumption: 22.2 kWh/100 km; combined CO₂ emissions: 0 g/km, provisional figures) is based on three core principles: trust, ease and excitement.

Trust

• Mercedes-Benz is creating a comprehensive system of products, technologies and services that are available 24/7 through one’s personal ID.
• For example, the EQ Ready App has already been introduced in eleven markets. It helps to analyze real-life driving behavior and compares it to several parameters of electric and hybrid vehicles. Customers can try out electric mobility in a realistic way, and they may find that an electrified car is well-suited to covering their daily journeys. The EQ Ready App will also recommend which electric smart or Mercedes-Benz model best meets individual needs.

• Once customers have access to their electric car, Mercedes-Benz promotes their trust in the new technology with the Mercedes me connect services. For example, they can check the car’s battery status via smartphone from anywhere, at any time, or send their destination directly to the car. In fact, the EQC will come with EQ optimized navigation. Taking into account topography, outside temperature, and the availability of rapid-loader infrastructure, this ensures that drivers will not be stranded.

Ease

• With the latest generation of the Mercedes-Benz wallbox, charging is becoming even more convenient. It charges the EQC up to three times faster than a domestic wall socket. Various functions of the Mercedes-Benz Wallbox Advanced can be controlled from the customer’s smartphone. This includes controlling the charging process, managing different users or making sure the car is charged when energy costs are at their lowest.
• Moreover, Mercedes-Benz is driving the creation of the necessary infrastructure forward. With other manufacturers, Mercedes-Benz founded the IONITY joint venture last year to build a network of about 400 high-powered charging stations in Europe by 2020. Some of them are already in operation. In Sweden, the first ones are currently being built.
• In Europe, about 200 different operators run public charging stations, and many of them have their own specific payment system. To make things easier, customers can use Mercedes me Charge to find the nearest charging station and benefit from the integrated authentication and payment function. All the charging stations are also integrated into the EQC’s navigation system. In addition, the app informs the driver via push notification when the EQC is charged.
• In cooperation with a partner, Mercedes-Benz will offer an integrated fleet charging solution for enterprises and fleet operators starting next year. This service will support fleet managers in monitoring and billing all charging processes – even those occurring at people’s homes.

• The goal is to have the entire Mercedes lineup electrified by 2022. That means that we can offer our customers electrified alternatives in every Mercedes-Benz model series – from compact cars to big SUVs. Our smart brand is already well on its way to becoming the first car brand to switch completely from combustion engines to the electric drive. In the first half of this year, it was the car brand with the most new car registrations of purely battery-powered passenger cars in Germany.

• Mercedes-Benz expects purely electric vehicles to account for 15 to 25 percent of global sales by 2025, depending on how infrastructure and customer preferences develop.

Excitement

• EQ is about more than cars. It’s an attitude – progressive, positive, and a lot of fun. The brand would like to bring people who are excited about EQ together: the EQ Community connects great minds, multipliers and potential customers – for example at the EQ Nights. This shows that
  e-mobility will also have an impact on the way the brand positions itself beyond business.
• From next year onward, Mercedes-Benz will take part in Formula E. And it also enters into other types of electrified sports. For example, the brand is a partner of ESL, the world’s largest eSports company.

* Figures for power consumption and CO₂ emissions are provisional and were determined by the German Technical Service corporation. The range figures are also provisional. EC type approval and conformity certification with official figures are not yet available. There may be differences between the stated figures and the official figures.